What Is The First Word You Think Of When I Say “Sales Person”?

“Greasy”, “deceptive”, “liar”, “slimy”, “manipulative”, “sleazy” one person shouted out “great guy”

So I asked “how many of you in this room are sales people, raise your hands?”

About 50% of the room raised their hands.

However, not all of them were aware that they were sales people.

“If you’re an owner of a business you had better be raising your hand” a further 30% raised their hand, and my last question had 99% with their hands in the air….

“If you are a parent you had better be raising your hand”

And I used the example because are kids great sales people. You don’t have to teach them with how to deal with rejection, they let it pass on by and keep coming. “You can’t have an ice cream” 10 minutes later they’re licking a cornetto with a smile on their face. No one taught them any scripts, nothing

What I want you to understand is that the single most important skill in life come down to one thing. We hate the word selling and all the negative conetations that come with that, but it’s the word that all leaders have.

So I’ll give you the word that it really is – influence.

What changes companies? Leaders. The only way to change a company is leadership.

Leaders solve problems and maximise resources.

If you could solve the problems then it would already be solved. You have to get others to help you do it, and that requires influence. If you can get people to maximise thier resources that requires influence.

If you’re going to get people to partner with you, provide resources or capital you need influence, develop supplier relationships. If you’re going to have an impact on your kids, on your community on the world then it requires influence

And yet most of us think of it as selling as so we don’t master it

If you can’t influence, you can’t lead

But if you can influence powerfully, intelligently and with integrity there is no limit to what you can envision and make real.

And if your influence becomes more than you just you and you are able to influence systems, people, companies, cultures,

If you can turn other people into influencers, now what ever you envision about can be made into reality.

So the question becomes, how do you influence? And how effective is your current strategy?

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