Tell me if this conversation sounds familiar –
“We tried that but it didn’t work so we haven’t tried that again”
Imagine if you had a baby who saw everyone else walking around upright on two legs and tried to stand then walk….. but fell over. Do you think they have the same thought process?
I regularly hear of businesses large and small who try a marketing tactic and do not get the result they were hoping for and form a quick belief that because it didn’t work for them, it’s not worth investing further in it and look for an alternative.
Marketing has never been more powerful or influential in generating and increasing sales to a business. It is a Formula One car.
The only problem is – not everyone is a Formula One driver.
As I write this I am imagining that you can drive. However, would you be able to win the Monaco Grand Prix if you had a Formula One racing team?
Two factors will determine your success.
How well you can drive a Formula One car and how well you know the track and opponents.
In other words – exactly the same as marketing.
When you hear of companies making incredible business growth a lot of it is developed through the same marketing activities that every business has at their disposal. The difference – they know how to use their marketing Formula One car and they know the track and opponents better than anyone.