Content Marketing is consistently poor.
There are many discussions over what good content actually is, however most of it is unfocused, psychologically unsound and poorly executed.
So where is successful content marketing implemented and demonstrated? Rarely is it in large organisations. And they are not to blame for this. It is endemic. Content Marketing in the digital age has only just begun to be exploited. And most senior marketing managers have no experience of it.
But there are those of us out there who not only understand psychology and internet behaviour patterns but use them to our advantage to make content meaningful.
If you take one thing away from my post please let it be this.
All content marketing starts with this mindset: “You can have everything you want, if you help everyone else get everything they want”
…….and I dont mean discounts for your “loyal” subscribers.
For a quick start on content marketing – get someone who is an expert on psychology. And I don’t just mean that they have read a book or two. Or partner up with someone who is.
The Content Marketing train is already pulling out of the station – don’t be left behind