All posts by rosskingsland

How To Become A Millionaire Consultant And Expert

Ross Kingsland How To Become A Millionaire Expert

How To Become A Millionaire Consultant And Expert

The journey to becoming a Millionaire Consultant or Expert is achievable but not possible for everyone. One of the greatest assets in your investment is your learning.

Many people have a negative association with learning after some unfortunate schooling experiences. However, you and I know that this is the first step to stepping up from those in your peer group.

If you understand something you have learnt it. If you are doing something you know it. There is a very important difference between the two. You can understand something intellectually, but it is only when you know your material do you own it. For example I understand how a car works, but I wouldn’t be able to build a kit car.

The first step to knowing and owning any material is to first learn it, and then apply it.

There are various strategies to accelerating your learning development. These are the 6 principles that we employ.

1. All Millionaire Experts are constant students

To be blunt, we have to be. It is our responsibility to our market and clients that we are at the forefront of knowledge of what others are communicating about. And the best thing is, by choosing a subject that you are passionate about it is a joyful experience. If you dislike learning, if you dislike constantly trying to develop then the Millionaire Expert industry probably isn’t for you.

2. They read the latest literature

Many experts slow their journey to millionaire expert (if they ever get there at all) because they limit their reading to one source. I recall in my MBA class when one of the lecturers on Advanced Business Strategy had begrudgingly admitted to reading a “airport lounge” management book and loving it. This moment of revelation to him opened him up to what other gems there may be on other book shelves. If you are academic, read “popular” management books, if you are a “no-nonsense local consultant” expand your knowledge through the academic papers that are produced. Subscribe to different blogs, read articles, notice what trends are happening in your industry, notice what the arguments are in your subject.

3. They attend the latest courses

Reading will get you so far in understanding the material presented in literature. However, it is your investment in a course that really accelerates your knowledge and skill levels. Humans have developed to remember situations, emotions and experiences. The courses that you attend and work on will engage you and allow you to immerse yourself into mastering a subject. It also provides an excellent opportunity to share ideas in a social learning environment with like-minded people. The connections that you make can often be worth the price of the course.

4. They invest in their own personal development

A Millionaire Expert always recognises the importance of their own personal development. We understand the significance that our own psychology has on success, both for our clients and ourselves. Imagine that you knew what you “had” to do to make your business successful but were struggling to overcome your story that you had developed about why you could never be that successful. As a result your success will always be limited by the belief that you have in yourself and abilities. Through investing in your own personal development you are able to smash through your limiting beliefs that have been holding your success back.

5. They invest in coaching

Every Millionaire Expert I have ever met and worked with knows the power of a coach. There are many articles every month in magazines that feature interviews with people at the top of their industries. One of the most common similarities is that they all have a coach. Look at the top athletes in the world. The Olympics is now so competitive that there are teams of coaches working with the best athletes in the world to give them the edge.

Everyone remembers who won the 100m final. Rarely do you remember who came 2nd. Let alone 3rd.

6. They are hungry to learn

As part of the Millionaire Expert elite I love meeting up with other like minded experts. We are all hungry to learn more. To understand what the other knows. To absorb it like a sponge. Do you remember how it felt when you first learnt something and were completely engrossed with it. You were like a child trying to understand everything about it. It is a fantastic feeling and the best part is, is that adds to your expert business.

If you have any questions about this or any blogs please feel free to contact me

How To Give A TED Talk

How To Give A Ted Talk:

TED Talks - Ross Kingsland - Millionaire Expert

The first question to ask yourself is this: What is your perspective?

At a TED Talks the Millionaire Expert is paid for their perspective. We can command the high fees because we have a perspective. The TED talks have been a brilliant example of where this happens regularly – although very few TED speakers are Millionaire Experts, but they could be.

It is new perspectives that drive changes in lives and open our eyes to things that we never knew possible. A new perspective can be divisive or inclusive. It can repel and bring people together.

It is the lifeblood of the Millionaire Expert. It is what sets us apart from experts in their field and, when positioned and marketed correctly, can deliver the lifestyle that most desire.

People want your considered, perceptive perspective

Your market, right now, wants your perspective but how you deliver that perspective can be the difference between a Millionaire Expert and a struggling expert in their field.

Let me be clear, in the Millionaire Expert space your perspective needs to be considered and perceptive. There are many experts who struggle to increase their position away from expert towards Millionaire Expert because of this.

There will always be those who take a different perspective from your own. However, if you are unable to convey exactly what has led you to that perspective it is nothing more than an opinion.

What do you mean?

As soon as you give someone your perspective on something they will try to understand what you are saying and, more rarely, why you are saying it. If your perspective is new or original you must help guide the audience in how you arrived at your perspective.

Remember, they want to you to help them discover it for themselves.

Convince me

Once your market have gained an understanding of your perspective, usually at a high level, in many cases they will want you to reinforce your point. How you convince someone is based upon the psychology of their convincing strategy.

While this is a book in itself, my summary is that you find out how they are convinced of something already and model that strategy.

Some people will be convinced by your perspective. Others will never be.

This might sound a little defeatist; however, the reality of a situation can often be more liberating. The only factor missing is that of time. Over a long enough period anyone can be convinced of anything. If you are unsure look at your own history. Every single experience that you have had has led you to develop your own set of beliefs.

Stand for something

Through communicating your perspective you do two things. You immediately put a line in the sand and say that you stand for something and you stand against something.

You are introducing your market to what you stand for or against or you are reinforcing your existing position. With famous pundits on TV you almost know that if there is a story about XXX on the news that they will interview YYYY.

This is because their perspectives are well known. The television companies know what they stand for and what they stand against.

Your market and audience want to know what you think

As a result your market and clients want to know what you think on issues that affect the Millionaire Expert space that you are the authority in.

This does several things for you and your market. It helps them to feel closer to you, the Millionaire Expert, during these issues. It also lets your perspectives to be adopted by them.

How often have we all found ourselves quoting what a Millionaire Expert has said? I know that I have. When I first got into the Millionaire Expert space I found myself quoting what I had heard from others.

Your market will use your perspectives in one of two ways – they will quote you directly or pass off your perspective as their own. I should stress that the latter way may be intentional or unintentional.

Regardless, your perspective will be adopted by your clients and market, you can use this opportunity to craft something that will increase your influence and market reach or allow it to be used in a non-profitable way for you.

Don’t rant – no one cares.

There is probably no quicker way to alienate a market or your clients than with a rant. Your perspective is very important to establishing your character standpoint and story as we have already discussed, however, should your perspective turn into a rant very few will stick with you, in the short or long run.

One of the biggest problems with ranting is that it is highly emotional and negative. Usually our best work is not produced when these two forces combine.

The rant is what poor corporates put in emails to each other about their bosses, customers and colleagues. Have you ever received an email from someone who ranted about something? It quickly becomes tiresome.

A rant is not to be confused with a strong case that is put forward based upon reasoned thinking and perception. I have seen some Millionaire Experts giving brilliant impassioned speeches about a subject that is highly emotive. The skill is that this communication has been carefully developed with a specific outcome in mind. It is not to simply a tirade to make themselves feel better.

Have a point that people can rally behind.

This might sound obvious. But it is too important for me to leave out and assume that everyone reading this book is aware of this.

Have you ever had someone telling you a story which goes on, and on, and on? You are engaged with them. You are listening intently. Your expectation is that there will be a punch line or a nugget of information at the end. Then without you realising it their story has fizzled out. You politely laugh and change the subject while thinking to yourself “that’s 10 minutes I’ll never see again”.

With any perspective that you are communicating, deliver it in such a way that the recipient will appreciate the payoff of exchanging their time for you.

Build and reinforce on your Millionaire Expert position

Crafting how you deliver your perspective is an art in itself. For this section consider that your perspective must continually add value to the market place and reinforce your position as the Millionaire Expert in that field.

There are several ways in which it is possible to do this.

  1. Preframe your message with your position. In simple terms this means to introduce yourself in no more than a sentence before starting your message. This works very effectively in video, audio and longer written pieces.
  2. Inframe your message. This technique is very common in conferences and seminars and usually occurs after the attention of the audience is captured by the Millionaire Expert.
  3. Postframe your message. Think of this as the sign off that a newsreader may give at the end of a news story. This is highly effective at the end of shorter pieces of information and material.

Select several Millionaire Experts and watch how they use these three frames for their positioning. I recommend that you experiment with different strategies to find what works best for you. A quick way that you can experiment to see what if most effective for you is to trial a number of YouTube videos and use their analytics feature to understand when viewers skip forward or worse, switch off.

The 5 Pillars Of A Millionaire Expert

Millionaire Expert Ross Kingsland

What Does It Take To Be A Millionaire Expert?

You are already an expert. You are already on a journey from where you are to where you want to be. Let’s quickly look at what has brought you to the position of expert already, these are the pillars from which you will develop your millionaire expert business, and it all starts with you.

1. Influence

You may already be an expert in your field, without influence your journey towards greater freedom and financial rewards will always be limited to your circle of influence. This means that if your influence only stretches to your immediate circle of friends and family your income will be extremely limited. Wider than that we may consider your influence stretches to your local city. Your income will only match the size of your catchment. Now if your influence is across the world, suddenly your message and income becomes greatly amplified.

Your income will match your circle of influence.

Fortunately with the digital age never has an opportunity for your expert positioning been more realistic.

Your influencing ability will be as powerful whether in conversation with a client one on one or to six thousand people in your conference. Each time you will connect on a deep level with people that will move them on their journey.

2. Passion

If you are not passionate about your subject matter do not demonstrate enthusiasm why would anyone be enthusiastic or passionate about you or what you have to say? Your expert subject should be your passion. Why would you want to devote your time and energy to become recognised as the “go-to” person, THE expert if you weren’t passionate about it?

Passionate leaders have passionate followers.

Would you buy something from someone who was bored about what they were selling? Very rarely.

3. Knowledge

Knowledge isn’t power, knowledge is potential power

Never underestimate your knowledge. Just because you know something doesn’t mean everyone knows the same information. It is your responsibility to be the expert on your subject. Our lives are limited in how much knowledge and information we can assimilate, understand and apply so we rely on experts to be our guides where our own knowledge is lacking.

However, knowledge will only get you so far. Unless acted upon knowledge remains academic, dormant but full of potential. It is only when knowledge is acted upon, when it is disseminated, when it is communicated does anything happen.

4. Psychology

Strategy is the road to success, psychology is your vehicle

Your psychology has often been overlooked as the key factor in the success of business success. In the Millionaire Expert space it is critical. A strong, healthy psychology will drive you to success, it is the defining factor in the longevity of your success, it is the biggest asset that you have at your disposal.

If your psychology is less than this, like cracks in a dam, the success of your business will start to drain away until the dam breaks, along with your business.

5. Marketing

Show me a successful expert and I’ll show you a successful marketer

Your income is directly proportional to your circle of influence. Growing that circle is marketing. Whether an internet viral hit through the TED talk series to quietly growing a market through nurture and respect, marketing is your ticket to joining the Millionaire Expert elite.

I trust that you will use these 5 Pillars to develop your own Millionaire Expert business.

Enjoy your journey

Ross

ross@inceptionbusinesssolutions.com

How Do “Suck Ups” Damage Your Business And Career?

Suck ups in your business

  • Why do we hire the people that we do?
  • How do we get “suck ups” in our business in the first place?
  • Most importantly – what is the effect to your bottom line?

In working with many large organisations I always ask to see the documents that describe leadership or management behaviours that are expected. Typical examples include: “communicates a clear vision” or “helps people to develop to their maximum potential”.

I have yet to find one profile that includes “effectively sucks up to management”. Although, somehow, these people infiltrate organisations. While almost every company says it wants people to “challenge the system” and to “be empowered to express your opinion” and “say what you really think” there sure are a lot of performers who are stuck on sucking up.

Leaders say they don’t encourage sucking up – or do they?

Almost all the leaders I have met say that they would never encourage such a thing in their organisation. I have no doubt that they are sincere. Most of us are irritated, if not disgusted by these gluteus maximus kissers.

Which raises the question: if leaders say they discourage sucking up, why does it dominate the workplace? And keep in mind that these leaders are generally very shrewd judges of character. And yet they still fall for the super-skilled suck up. They still play favourites.

The simple answer: We can’t see in ourselves what we can see so clearly in others

I use this test with my clients to demonstrate how we all unknowingly encourage sucking up.

I ask a group of leaders “How many of you own a dog that you love?”

Big smiles cross the faces of the executives as they wave their hands in the air.. They beam as they tell me the names of their always-faithful hounds. Then we have contest. I ask them “At home, who gets most of your unabashed affection? Is it a) your husband, wife or partner, b) your kids or c) your dog?” More than 80 % of the time the dog is the winner.

I then ask the executives if they love their dogs more than their family members. The answer is always a predictable but resounding no.

My follow up question: “So why does the dog get most of your attention?”

Their replies are all similar: “The dog is always happy to see me”, “The dog never talks back”, The dog gives me unconditional love, no matter what I do”. In other words the dog is a suck up.

3 step process for finding out who is a suck up in your team

  1. How much do they like me? (I know you can’t be sure. What matters is how much you think they like you. Effective suck ups are good actors. That’s what fawning is: Acting)
  2. What is their contribution to the company and its customers? (In other words, are they A players, B, C or worse?).
  3. How much positive personal recognition do I give them?

What the 3 step process means to your business

What we’re looking for is whether the correlation is strongest between one, and three or two and three.

If we’re honest with ourselves, our recognition of people may be linked to how much they seem to like us rather than how well they perform. That’s the definition of playing favourites.

And the fault is ours.

We’re encouraging the kind of behaviour that we despise in others. Without meaning to, we are basking in the hollow praise, which makes us hollow leaders.

This quick self-analysis won’t solve the problem. But it does identify it – which is where change can begin.

For more information that would help the business performance of your organisation you can contact me at the following email: Ross@incpetionbusinesssolutions.com

The 5 Biggest Myths of the Successful Entrepreneur

Entrepreneur Ross Kingsland

As the rise of entrepreneurs continues in our communities today there have been a lot of myths and untruths that have developed. Many of these have been “discovered” through academic and government research, although asking civil servants and academics for their insight into entrepreneurship is a little like asking the beer-belly football supporter how he would score a goal during the World Cup Final.

Myth number 1: Successful Entrepreneurs are self-starting loners

Successful Entrepreneurs are very good at the initial idea, the genesis of a business. However, they are also quickly recognise what is within their skill set and what is needed to get a business moving. They understand that speed to market, especially in the digital age, is critical so they build networks, form virtual teams, outsource tasks, project manage and use a coach to keep them focused.

While the idea remains theirs they can only grow the company to a point. Those entrepreneurs who are most adapt at growing companies in the fastest possible time assemble teams who are committed to the tasks the entrepreneur sets.

Amid this, the entrepreneur can be easily distracted, easily lose sight of the big picture. At which point all successful entrepreneurs have sought a coach. This is to help keep them focused on what they are doing and what needs to happen next.

Myth number 2: Successful Entrepreneurs are academically brilliant

Ken Robinson’s brilliant TED talk “Changing Education Paradigms” is now a recognised internationally as a bucket of cold water to our hungover education system. The education system was designed for the industrial age – not the digital one.

In fact recent research from Illinois showed that 44% of high tech entrepreneurs have a bachelor’s degree, 30% have a masters and 4% have an MD, only 10% had a PHD.

What successful entrepreneurs are exceptional at is investment in their continued learning. We recognise that to stay current and competitive the entrepreneur must invest in themselves first to gain and acquire knowledge.

Myth number 3: Successful Entrepreneurs have innovative and novel ideas

There are over 7 billion people in the world today, right this second. Which from a statistical view means that there is no such thing as an original thought. Everything you have ever thought of has already been thought and done.

So what are successful entrepreneurs good at? Action.

They seize the opportunity and follow through to completion against the odds, against the competition, against the disbelief and negativity of others.

The Wright Brothers soared into the history books with the first powered flight over a set distance. However, they were not the only people trying to achieve this feat at that time. Amongst others was Samuel Langley, a famous astronomer and scientist who had full time staff at his disposal and a $50,000 government grant from the US War Department. He was a Harvard professor and former Mathematics professor at the Naval Academy. His influential friends included Andrew Carnegie and Alexander Graham Bell.

And he was beaten by some bicycle shop owners.

Myth number 4: Successful Entrepreneurs are business gurus

Successful Entrepreneurs are outstanding in their own business, and know that market inside and out and are able to anticipate their needs and wants.

When I met Richard Branson he told me that on his birthday he was in a board meeting and his group of company directors were discussing the figures for the year. There was a lot of discussion about net and gross profit. Richard sat there and asked at the end of it “so are we doing well?”. His senior financial advisor spoke with him afterwards and said “Richard, do you know the difference between net and gross profit?”. “No” he confessed. At which point his financial advisor drew a picture on the wall that showed a school of fish and a big net catching some of them.

It was his 50th birthday.

Myth number 5: Successful Entrepreneurs have all the answers

Successful Entrepreneurs learn many things along their journey from just “entrepreneur” to “successful entrepreneur”. One of the biggest lessons that they all confess to is truly understanding themselves. What they are good at, what they are bad at, where they need support and where they excel.

Most have built their businesses around their strengths whist acquiring people to supporting them through their weaknesses. Speak with any truly successful entrepreneur and they are hungry to hear what you have to say, they want to know your thoughts, they want to see how you can help them. Because they know that their success can just as easily slip away due to arrogance and hubris.

A successful entrepreneur is always a student, and always applying their new learnings.

If you enjoyed this blog please feel free to share it, leave comments or contact me directly at ross@inceptionbusinesssolutions.com

The Number 1 Valentine Business Mistake

Valentine Business 2013 Ross Kingsland

“What can you do to make people love your business a bit more?

This was the beginning of a terrible blog written by a “business consultant” who I will not embarass by naming them. The blog entry proceeded to describe many different ways and tactics for making people fall in love with their business.

I HAD to reply.

If nothing else, incase any poor guided person actually believed what had be written as sound business advice.

“If you are serious, it helps to change your perspective.

Fall in love with your clients first.

When was the last time you met someone special in your life and said to yourself – how am I going to make them love me?

If you use that approach the results will be the same in your personal life as in business – short lived and unfulfilling.

If you want to be loved – give first. Unconditionally. Do not expect anything in return. Do not do it to receive something in return.

That by definition is a transaction and will always be measured. If you do not meet that measurement the “relationship” is over.”

Make someone love you?

You can’t “make” someone do anything! Let alone fall in love with you.

Sadly many marketers and business owners are too quick to fall in love with their product, their business or brand.

Client don’t care about that. Why would they?

Instead be curous, Be interested in them, Love them

……and they will love you back.

LinkedIn’s Top % Award – What It Really Says About You

seal_in

Love it or hate it, this is a clever little bit of marketing that has divided LinkedIn members.

With LinkedIn now with 200 million profiles – notice that I didn’t say users – LinkedIn decided to reward their most active subscribers with a formal badge of honour.

Look at me! Oh wait hang on a second….

Let’s quickly do some sums here though to understand what it actually means. I have seen several subscribers proudly displaying their “I’ve in the top 10% of LinkedIn” so I thought it was worth breaking down what this actually is.

20% of 200 million = 40 million received these “awards”

10% of 200 million = 20 million received these “awards”

5% of 200 million = 10 million received these “awards”

1% of 200 million = 2 million received these “awards”

To give this a little perspective on this:

20 million people live in New York, California, Chicago, Houston, Philadelphia, Phoenix, San Antonio and Dallas……combined.

Or

40 million people is the total population of Argentina

Here Come The “how to be as successful as me on LinkedIn” Services

So why have so many people posted this accomplishment? This has routes in our deeper psychology and self image. We all want to be respected and acknowledged for our contribution and without LinkedIn naming publicly the most viewed profiles they have given their subscribers to do the job for them.

This makes the top percenters feel somewhat exclusive – part of an elite on LinkedIn. It can also have the effect of those who did not receive an award a sense of desire to achieve this badge of honour.

As with all awards it often presents more questions than it answers. For which there is always a market. I expect that there are already some savy social marketers who have started work on their new product “how to be a 5%er on LinkedIn”.

Social proof

And this is why social media will continue to grow. One of our natural mentalities is that of belonging to a pack. In the psychology of influencing social proof is one of the most effective forms of influencing someone – “how many twitter followers do you have?”, “how many LinkedIn connections do you have?” etc. We are hard wired to believe to go with the majority. Social proof isn’t just psychology – it’s biology.

Without getting too scientific our brains evolved over millions of years – developing our use of social proof. It is only in the last few thousand years that the prefrontal cortex developed to provide rational, cognitive thought. And those who say “I’m not swayed by what everyone else does” is engaging this part of their brain.

There are other aspects of influencing psychology that this campaign develops upon very well. But these will have to wait for another time.

Finally consider this:

I was reminded this from a friend high up in the entertainment industry: “Don’t believe your own hype”. Be proud of your accomplishments, your achievements, your contributions and your successes. But be proud of the right ones for the right reasons.

Why Is Your Content Marketing Not Working?

Content is King Bill Gates Ross Kingsland

Content Marketing is consistently poor.

There are many discussions over what good content actually is, however most of it is unfocused, psychologically unsound and poorly executed.

So where is successful content marketing implemented and demonstrated? Rarely is it in large organisations. And they are not to blame for this. It is endemic. Content Marketing in the digital age has only just begun to be exploited. And most senior marketing managers have no experience of it.

But there are those of us out there who not only understand psychology and internet behaviour patterns but use them to our advantage to make content meaningful.

If you take one thing away from my post please let it be this.

All content marketing starts with this mindset: “You can have everything you want, if you help everyone else get everything they want

…….and I dont mean discounts for your “loyal” subscribers.

For a quick start on content marketing – get someone who is an expert on psychology. And I don’t just mean that they have read a book or two. Or partner up with someone who is.

The Content Marketing train is already pulling out of the station – don’t be left behind

Do You Fall Into This Trap When Trying To Influence Someone?

How Do I Negotiate Better

Have you ever had a situation where someone was committed that they weren’t going to move on something. No matter how many alternatives you suggested? It might be at work or it might be at home.

Him: We never go out anymore

You: Why don’t we go out tonight?

Him: Where were you thinking?

You: How about the cinema?

Him: Not really anything I want to see

You: Quiet drink at the pub?

Him: It’s a bit cold

You: How about a 2 for 1 meal?

Him: I’ve got to be up early in the morning

You: Fine! We won’t go anywhere then!
This is called the “Yes, But” Game. It goes nowhere and is a psychological game we all play. Unfortunately most of us get into this game when we are trying to influence or convince someone of something.

Why is this important?

This is one of the most common traps in a conversation that we can all find ourselves in without realising it.

I posted this on LinkedIn and many of the responses that came back focused around open and closed questioning techniques.

These work fine – to a point.

The reason is this – the example conversation has nothing to do with wanting to go out. It is started by the man who wants to reinforce his belief that they never go out.

If you fall into the trap of playing his “game” you will ultimately lose because the game you started cannot be won playing by his rules – in other words if you offer solution after solution you will eventually get exhausted of his excuses.

Step 1

The first step to get out of the loop is to have awareness that you are suddenly playing the game.

Step 2

Next immediately stop playing the game.

Step 3

Agree with their initial comment. It is very difficult to disagree with someone who is agreeing with you

Step 4

You now have two choices:

a)   Redirect the conversation by asking them how to solve the problem – this must be done elegantly so it is not noticed by the other individual

b)   Acknowledge their belief and then physically leave or change the conversation completely

For examples of where this example of negotiating has worked in corporate environments have a look here:

http://www.inceptionbusinesssolutions.com/Management.html

Best wishes

Ross

ross@inceptionbusinesssolutions.com

How Are You Growing Your Business During A Recession With Limited Budget?

Grow Your Business With Limited Budget

One of the questions that I have received a lot in my inbox since 1st Jan 2013 is this:

“How can I grow my business significantly with little investment?”

I spoke with one of my clients only this morning who was facing this dilemma. He runs a small coaching consultancy, is in the process of writing his first book and wants to launch a seminar to his local community of businesses.

He recognises that his spend on marketing and advertising is limited and wants a good return. I should point out that he is highly intelligent and keen to make a positive impact on the world through sharing his message.

Here are his 2 biggest problems:

  1. His budget for the seminar and it’s marketing is limited
  2. He acknowledges that most companies and individuals are reducing expenditure

Do these problems sound similar to the issues facing your business today?

Let’s tackle these problems in reverse.

Companies and individuals are reducing expenditure

Every time there is a recession two things happen. The rich get richer and the poor get poorer. It’s an interesting statistic that there are more millionaires created during recessions than at any other time of an economic cycle.

And this isn’t even the domain of the millionaires. High income families always maintain their lifestyle during recessions.

This may sound implausible, so understand the car market which reflects the buying power of our demographics.

Sales of luxury cars are up (and increasing) sales of middle value hatchbacks are continuing to fall (by the way, the car market is the litmus of the confidence of the economy which is why it is always featured so heavily on the news).

The second consideration for “reducing expenditure” is this. The psychology behind companies and individuals reducing expenditure belies a hidden opportunity.

Those companies and individuals are in pain as a result of their perception of the recession. If you are intelligent you can develop a solution to their pain that will help them, not only survive, but thrive during the recession.

If your business is struggling I urge you to seek out someone who is successful during a recession. Anyone can make money during a boom, intelligent growth specialists succeed no matter what.

My budget is limited

Most people fall into this common mindset and are then limited in their thinking of what a solution may be.

I have been sought out for my innovative approaches to business models that leverage relationships so that everyone benefits.

How can you do this?

Strategic Partnerships

Going back to my client he was hoping to land a celebrity keynote speaker with no payment by saying that a percentage of the profits would be donated to his chosen charity.

As you can imagine being on the television he gets many requests like this and when asked, he politely refused.

So when we started working together I approached it in a slightly different way.

I asked my client to approach the celebrity and the charity at the same time, including the individuals on the same email. We worked on the tone and language of the email so that it eloquently put forward a proposition that was beneficial to the objectives of the charity and the celebrity.

As my dad always used to say “what’s in it for the other fella?”

We formed a partnership between us, the celebrity and the charity that would meet their needs ahead of our own.

Outcome

As you can imagine all three partners gained significant local press coverage and we were able to leverage the brand of the celebrity and the charity through a joint marketing.

This didn’t fill the seminar.

What did fill it was the 12 strategic partnerships that we were able to form with other suppliers using this same model.

I hope you use this model and have at least 10% of the success that my client.

Ross

ross@inceptionbusinesssolutions.com