Emperors New Clothes?
Social media. We all talk about how important it is. We are all aware of its impact on society. The question is really – Is it actually going to grow my business?
I am always amazed at people who proclaim social media to be critical to the growth of their company and revenue. Well again here is the biggest example of that NOT being true. Facebook has over 1 billion users and yet it’s share price continues to fall as revenue projections consistently fail to materialise. Bigger is not better.
And maybe we can see this already closer to home. I have attended several networking events with social media “experts” and “gurus”. Thing is, anyone can call themselves a guru or expert last time I checked there was no certified body handing these qualifications out. Anyway, they are all stood around plying their trade to desparate companies who are trying anything to keep revenue coming in.
My concern with this is this: if you are so good at social and online media – why are you even here? All of your business should be coming through your online activity?
Talk the talk or Walk the Talk?
How can you immediately find out how “good” they really are? Go to their twitter account or facebook page and check how many “likes” or “followers” they actually have. You will be very surprised.