So, let’s imagine that you have developed a trusted relationship with your clients. You have led them through a process of demonstrating trust in your services or products but they don’t know what to do next.
All modern marketers live by the philosophy that you can always improve the effectiveness of your marketing through split testing.
And this is because the market changes so rapidly that we have to keep testing to find what works.
The biggest problem in online selling
Business owners and marketers have struggled with how to “pitch” online with variable results.
Worse case scenario: they have no strategy how to write an offer.
This is dangerous. You usually only have one chance and you can never go back and take the client through the process again. You are losing money at the final hurdle, the last step and it could be easily avoided.
This formula works consistently and across every industry because it is based on psychology. Don’t let the simplicity fool you. It works.
- Here’s what I got – state what your product or service will do for them
- Here’s what it will do for you – benefits on a superficial, psychological level and at a deep meta message level
- Here’s what you need to do next – specific instructions coupled with psychological influencing strategies.
I have mentioned psychology several times during this because the formula without psychology will work. Add psychological influencing principles and your conversion rate increases considerably.
But do not read this idly. Test it against your current page. Only through split testing your web pages can you develop the most converting page for your website.