Tag Archives: Valentines Day

The Number 1 Valentine Business Mistake

Valentine Business 2013 Ross Kingsland

“What can you do to make people love your business a bit more?

This was the beginning of a terrible blog written by a “business consultant” who I will not embarass by naming them. The blog entry proceeded to describe many different ways and tactics for making people fall in love with their business.

I HAD to reply.

If nothing else, incase any poor guided person actually believed what had be written as sound business advice.

“If you are serious, it helps to change your perspective.

Fall in love with your clients first.

When was the last time you met someone special in your life and said to yourself – how am I going to make them love me?

If you use that approach the results will be the same in your personal life as in business – short lived and unfulfilling.

If you want to be loved – give first. Unconditionally. Do not expect anything in return. Do not do it to receive something in return.

That by definition is a transaction and will always be measured. If you do not meet that measurement the “relationship” is over.”

Make someone love you?

You can’t “make” someone do anything! Let alone fall in love with you.

Sadly many marketers and business owners are too quick to fall in love with their product, their business or brand.

Client don’t care about that. Why would they?

Instead be curous, Be interested in them, Love them

……and they will love you back.

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